Our Approach
- Statistically Sound, Data-informed
- No Use of Comparables
- Any Budget and Genre
- Studio, Independent
and International Films
Statistical Analysis For Sensible Forecasts
We use robust statistical analysis of the past performance of thousands of films as the basis for our revenues forecasts and financial plans.
Data Informed Forecasts and Financial Analysis
We don't use comparables in our forecasts because they are generally very poor at predicting the economic performance of films, especially with regard to Independent Films, where comparables usually involve the top few films of a particular genre. Instead, our analyses are based on an unbiased and robust assessment of numerous quantitative and qualitative factors that have been found to be statistically significant in predicting the economic performance of motion pictures.
Statistically Robust Analysis
Our database, which includes nearly every US theatrically distributed film in the past decade, ensures a robust statistical basis to our estimates. Further, we use advanced statistical methods to ensure that outliers (of which there are many in the film world) don't overly influence our results, making our forecasts realistic and useful.
Comprehensive: Films of Any Budget, All Genres
Our predictive technology can be applied equally well to small Indies budgeted in the hundreds of thousands of dollars (or even less) up to tentpole films budgeted in the hundreds of millions of dollars.
Studio, Independent, and International Films
Our predictive methods are applicable to Studio financed and Independently financed North American films, as well as to films produced outside of North America. So whether a Hollywood blockbuster, a European art film, a Chinese action flick or a Bollywood romantic comedy, we have you covered.
